Podcasting: Get ahead of the game, before the wave hits hard!

November 12, 2006 at 5:28 pm 5 comments

By: Alison Geraghty

For those who are not sure what podcasting is, you may be categorized as a blinking 12.  Blinking 12, as I have learned from http://www.podcast411.com/f12.html is someone who is technologically challenged.  They are those who can not figure out how to program their VCR after a power shortage and when you walk into their living room you notice the clock blinking 12:00.  These people are not exactly technologically savvy and so explaining something such as podcasting could prove to be a challenge.

For all of those Blinking 12’s, podcasting is something like a radio show that plays off of your computer, or if desired your MP3 Player. To receive a podcast you must subscribe to a show, which usually costs nothing.  After you are registered as a subscriber, the podcast is automatically downloaded onto your computer when it becomes available. After the podcast is downloaded onto your computer you have a few options.  First, you may listen to it immediately by pressing play, or secondly, you can transfer it to your MP3 player and listen to it while tackling other tasks such as, taking your dog for a walk or hitting the gym.  In a society where we have so much to accomplish with so little time, podcasts are great for multi-tasking.

Podcasts are one of the greatest tools that a public relations representative can make available to them self. As a public relations and communication representative we are expected to stay ahead of the trends and technologies. Subscribing to podcasts will help us to stay on top of current events and help us better understand our target audiences.  We can listen to our podcasts while in the car driving to the next meeting, or whenever it is convenient!

One of the easiest ways for a public relations practitioner to get a message out to their target audience is through podcasting. People are able to search the web for podcasts relevant to them. Once they have searched for a topic that interests them, they can download it onto their computer.  All a public relations person needs to do is write and produce a podcast. “If you build it, they will come” is a line from a great movie called Field of Dreams.  Listeners love podcasts because it works around their own individualized schedules.

It can not get much easier for communicators trying to get our messages out. Life just got that much easier! Let’s take advantage of this cost effective tool and get our messages out there. If you would like to do further research and see how podcasting has helped in the sales department for a small business, go to:  http://podonomics.com/i-do-i-do-podcast/. It’s a great case study that shows how podcasting can prove to be beneficial to any business.

I strongly encourage all public relations practitioners and communicators to jump on the bandwagon before the wave hit’s hard. Start learning about podcasting and how you can use it to your advantage. It proves to be the next biggest thing in our industry!


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5 Comments Add your own

  • 1. prclass  |  November 12, 2006 at 10:59 pm

    I like how you started off the blog talking about the blinking 12 category. Then you went on to explain about podcasting as if you were speaking to people in that category. I think it was a good way to present your topic so that anyone, if they know about podcasts or not, can understand what you are talking about. I also liked the title, it grabs peoples attention more than just “podcasting.”


  • 2. prclass  |  November 13, 2006 at 3:28 pm

    I love the term “blinking 12”.
    I started listening to podcasts about a year ago because my favourite band started doing them. I think its a very neat way for anyone to do publicity. You can say exactly what you want to say, and reach your audience easily.
    Like everything else on the internet you need to be careful about credibility with podcasts. Taking an exta look at the credits may be enough, but just be careful of what you believe.

    Laura Sykes

  • 3. Laura Hanson  |  November 13, 2006 at 6:44 pm

    I like your blog, entertaining and a nice easy read. I just don’t like the idea of PodCasts, I understand why people enjoy them because they are the “new techy savy thing to do” but I find them not credible. Plus to prove that the individual who is suppose to be speaking, is actually speaking is very difficult. I just don’t find them interesting. But I definitly liked reading your info

  • 4. podchicks  |  November 13, 2006 at 9:30 pm

    Good info. When podcasting his the front cover of Time magazine, all hell is gonna break loose. Brace yourself. 🙂

  • 5. Omar Ha-Redeye  |  January 21, 2007 at 11:44 am

    Great post!
    I’m desperately trying to catch up by teaching myself all I need to know about podcasting. Leaders in the field such as Donna Pappacosta have been gracious enough to spend some time with us to get us started, and I’m certain that PR professionals will increasingly be expected to be proficient with cutting edge technology as part of their arsenal.


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