Disaster Relief and PR

November 9, 2006 at 8:44 pm 4 comments

This world has seen its hard times and with the disasters that go on, this world still manages to come together and raise awareness and money to help those countries or cities in need.

It seems through globalization, the world is more supportive then it used to be. You would think that with all the cynics out there, no one would be willing to help, but with natural disasters like Hurricane Katrina and terrorist attacks on the World
Trade Center, the world seems much more giving when it comes to donating money. It’s good to know that the people who suffer are not alone, there are individuals and organizations willing to help.

Technology has advanced over the centuries. We used to get our news from horse and carriage and Morse code, and for a long time, radio was the only source of broadcasting the news. Now we can watch televised events and actually see what is going on overseas and with various wars. With minute-by-minute updated news websites such as cnn.com or canada.com, PR practitioners are consistently informed about what is going on overseas. Also, with email, text messaging and BlackBerries, PR practitioners can keep in communication with others 24/7. With more and more advancements of technology, PR practitioners, and everyone for that matter, will not be hindered, but helped in getting information heard around the world.

– Jennifer Calvin (edited by Michael Brown)

 

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4 Comments Add your own

  • 1. prclass  |  November 12, 2006 at 8:24 pm

    Hey there Jen

    You will be happy to know that in terms of spelling and grammar,
    there was littled editing necessary in your blog posting.

    michael

    Reply
  • 2. Kristen  |  November 13, 2006 at 8:32 pm

    Hey Jen, your little piece really reminded me of everything that Steve Matthews from World Vision talked about when he came to our class. I have to say that I was personally inspired by his message and the idea that PR can do a lot of good in the world. I think that the technology means as PR professionals we have to be really responsible for the communications that we send out, but it’s nice to know that in situations like this, we can have a clear conscience about the good we can do in the world. I hope I get the chance to work in this field some day.

    Reply
  • 3. Omar Ha-Redeye  |  January 21, 2007 at 11:32 am

    I thought I would share that my initiation into PR prior to formally studying it came through disaster relief.
    The CBC documentary that was aired on The National about us commented on the use of PR in disaster relief, and demonstrated how PR often takes greater priority than the work that needs to be done.
    This might be somwhat understandable since most relief efforts are sponsored by private donations, people who need to be reassured that their money is being used for good. But this has also led to numerous scandals in the industry, where the larger Non-Governmental Organizations (NGOs) have marketing and administrative budgets that have ballooned unreasonably.
    Most sponsors do not intend their donations to be used for these efforts. Instead, aid agencies should be encouraged to work hard to distinguish themselves through the merit of their work, and thereby attract genuine attention from the media.

    Reply
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