PR Salaries and Labour Trends in Canada

November 6, 2006 at 7:19 pm 3 comments

     Making a career choice is an important decision that requires knowing the right information. Not only do you need to know which occupation will best suit your interests, but you also need to know the nature of the perspective job, opportunities that will be available within this occupation, as well as the education and training that is required.  It is therefore important to understand the labour market and keep informed on emerging labour trends in Canada.  As jobs grow and change, the skills and education required for them follow.  Therefore before searching for a career it is important to look at information provided on future trends in the labour markets as well as the distribution of jobs throughout the industries.   

     Due to the growth of the public relations field, public relations practitioners tend to be paid well, although the range of compensation is broad (PRSA, 2006).  Earnings depend on such factors as the individual’s qualifications and experience, responsibilities of the position, financial state of the organization and the general state of the economy (PRSA, 2006).

    According to the Canadian Public Relations society, the following median salaries are true of the following positions in Canada’s PR practitioners:

  • Coordinator (of PR or communications): $43, 000
  • Manager (of PR or communications):        $57,000
  • Vice President or Director (of PR or communications: $70,000
  • President/CEO (of PR or communications): $108,000

    As the need for PR professionals continuously increases amongst organizations, more job opportunities will arise and salaries will continue to grow.  The following is a list of PR related occupations with “good” employment prospects in Ontario communities according to the Canadian Public Relations Society (CPRS, 2006).

  • Media Relations
  • Employee/Member Relations
  • Community Relations
  • Public Affairs
  • Government Affairs
  • Issues Management
  • Financial Relations
  • Industry Relations
  • Development/Fundraising
  • Muliticultural Affairs

    The two largest sources of jobs in Canada today are in the manufacturing and service-producing industries.  Among these industries there are new occupations that require new skills, mainly in the area of multimedia, tele-learning, and biotechnology to name a few.

    Overall, assessing the industry trends is the first step in figuring out the potential for growth or decline in occupations or changes in skill requirements.  Assessing labour trends in Canada provides the information needed to make an informed decision about pursuing a professional career as a PR practitioner.

Websites I found helpful:

CPRS.(2006). The Canadian public relations society, inc. http://www.cprs.ca/welcome/e-welcome.htm

Ontario Government. (2006). Labour market information. www.gov.on.ca/GOPSP/en/graphics/034760.pdf

Ontario Job Futures. (2005). Overview of ontario’s employment patterns. www1.on.hrdc-drhc.gc.ca/ojf.jsp?lang=e§ion=Overview&noc=0000

PRSA. (2006). Careers in public relations: An Overview. http://www.prsa.org/_Resources/profession/careeroverview.asp?ident=prof2

Krista B

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Entry filed under: Uncategorized.

The Decline in Nationalism and PR Public Relations Firms

3 Comments Add your own

  • 1. prclass  |  November 8, 2006 at 4:22 pm

    I found this blog to be very helpful and informative. I have always wanted to gain more knowledge about where the PR industry is headed and perspective jobs and salaries. I found it very encouraging that PR jobs are on the rise and so are salaries.
    I found the websites very informative as well. As would be expected, the more higher paying jobs will be alotted towards more seasoned PR practitions and the lower paying jobs tend to be to those who are just starting out, but you have to start somewhere! I read on one of the websites that there is room for mobility and growth within the PR industry which is great! I love knowing that there are always new opportunities for improvment and advancement!

    Reply
  • 2. prclass  |  November 8, 2006 at 4:25 pm

    I found this blog to be very helpful and informative. I have always wanted to gain more knowledge about where the PR industry is headed and perspective jobs and salaries. I found it very encouraging that PR jobs are on the rise and so are salaries.
    I found the websites very informative as well. As would be expected, the more higher paying jobs will be alotted towards more seasoned PR practitions and the lower paying jobs tend to be to those who are just starting out, but you have to start somewhere! I read on one of the websites that there is room for mobility and growth within the PR industry which is great! I love knowing that there are always new opportunities for improvment and advancement!

    ~Carly

    Reply
  • 3. dallas pr agency  |  March 18, 2014 at 4:26 pm

    I think the admin of this web site is really working hard in favor of his website, because here every information is quality based
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    Reply

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