Blogging About Blogs

November 6, 2006 at 2:44 am Leave a comment

Blogging About Blogs

Like a play within a play, writing a blog post about blogging is a rather amusing action. I first heard about blogging about 4 years ago when I was attending UBC. A friend of mine, a rather savvy tech nerd who lived in Seattle for a time, had a livejournal and was constantly updating. For those not in the know, Livejournal is the Disneyland of blogging as it is easy to use and is not as “serious” as “true blogging” (I say this in quotations as the “genuine bloggers” are somewhat bitter against Livejournal and the like and are more receptive to blogs that require their own coding instead of the basic email format).

Soon after discovering Livejournal, I started my own account mostly out of a desire to keep updated with my friends back in Ontario. It didn’t take long for my account to degrade into online quizes and silliness however, which is also part of the beauty of Livejournal.

Now, to discuss the more professional aspects of blogging…

Blogging came about in the mid 1990’s. At this time it was really only used by computer programmers and those with strong coding skills. Within the next 10 years the blogging revolution would essentially take over the world from housewives to kids to corporate executives to celebrities. Though many blogs are updated with more personal information by the poster, the more professional blog is starting to make an impact on the business world.

Many companies are using the blogosphere to keep their customers/clients updated on the going-ons of their company and upcoming events. Since blogs allow for two way information to be shared between the poster and the reader, they can positively affect the relationship that a corporation has with its public. The blog is a dream come true for PR practioners as it gives the representative ample opportunity to delve into the collective mind of the public and represent their clients in flattering (or truthful) manner.

The prevalence of the blog is very much reflected upon the area in which a corporation is found. For example, a PR firm in Vancouver would be more likely to have a blog than a company here in London, but this is due to the widespread knowledge of it. As illustrated in our own class, only about 7-8% of our class had a blog or even read blogs but in my classes at the University of British Columbia nearly 80% of my friends and classmates kept an updated blog.

I seriously hope that the blogging revolution keeps on track and helps businesses keep in touch with their publics, but since it is a new technology it is very hard to estimate its long term affects.

Here are some links if you are interested in reading more:

This is a really interesting article from the New Yorker. Though not very representative of the professional aspects of blogging, it does speak of its personal attributes and some of its history.

No post is complete without a Wikipedia definition.

Posted by Melissa Parker


Entry filed under: Uncategorized.

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