YouTube.com We Love You

November 5, 2006 at 7:45 pm 8 comments

YouTube.com only began last year and it has already caught Googles attention in a large way. Google recently announced they will buy YouTube.com for $ 1.67 billion dollars in stock, they’re largest investment yet. It’s amazing that three guys working out of a basement became billionaires with a year from a simple Web site. It’s also amazing how popular this site is. It plays 100 million clips a day and has 20 million visitors per month, keep in mind the dominant audience is people from ages 12 to 17. So this is my thought, I want to come up with an idea, in my basement, that will make me a billionaire… That is true, but here’s my real thought. People prefer and like to be visually stimulated. For example, going through a Tim Horton’s drive threw these days includes televised adverstisment and don’t lie once you see the donut looking so soft and delicious on that screen just a coffee turns into much more. Actually I’ll get more precise, younger people prefer to be visually stimulated and it’s important to add that YouTube.com is internet based, so technology that is interactive and visually stimuating is the winner. This is good to keep in mind for future PR practitioners because when these kids to grow-up we can use their medium to send our message. <br>

Nicki Ramjass

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Entry filed under: Uncategorized.

Online Gambling High-Definition Television and Digital Radio

8 Comments Add your own

  • 1. prclass  |  November 5, 2006 at 8:02 pm

    Nicki…
    I LOVE YOUTUBE.com !! I would also have to agree with you… we as future PR practitioners need to use the mediums around to send our message !! Who would have thought that putting home videos online would become a billion dollar business? I think that YOUTUBE.com is a good example of using your entrepreneur skills and making your dreams come true… there are no bad ideas !! (sometimes they work…and sometimes they don’t but never give up)

    Cristina

    Reply
  • 2. prclass  |  November 5, 2006 at 9:45 pm

    Nicki..
    I’ve never really spent much time at youtube but now I’m intrigued. How a website that lets 12 year old boys upload videos of themselves pretending a broomstick is a lightsaber is worth 1.6 billion dollars is beyond me. It just goes to show that you have to be innovative in your use of media these days if you want to reach the largest possible audience. Relying on television, radio and newspapers just doesn’t cut it anymore. Oh, and I’m definitely down with coming up with a billion dollar basment idea.

    Bryan

    Reply
  • 3. prclass  |  November 6, 2006 at 12:33 am

    Nikki,
    You tube is new to me, but I found recently when using google this ‘you tube’ kept re occuring in my searches. I read an article on one of the creaters of you tube, and I found it equally interesting how this average guy was simply sitting in his basement to find out in a short period of time that he was sitting on a gold mine. I can see how this is a good way to get your message out professional or personal to millions of viewers. This is deffinetly a “why didn’t I think of that!” topic!
    Jesse

    Reply
  • 4. Tara  |  November 6, 2006 at 2:26 am

    Hey Nicki!
    Great topic! YouTube is such an up and coming media outlet. At the same time, I’m constantly surprised at how many people still don’t know about it! I find myself explaining what it is to people fairly often. I like to think that I’m at the cusp of something great and interesting and that in some small way I’m ahead of the game by knowing about it.
    Remember Krista Dickson’s topic on Product Placement in Ed’s class. I was actually thinking about how that will effect YouTube.com. I don’t doubt that it is inevitable. Any thoughts?

    Tar

    Reply
  • 5. prclass  |  November 6, 2006 at 2:43 am

    I have to admit tara did infact break me into youtube this year. I, like Bryan, cannot understand how this is worth nearly 2 billion bucks to google. I also have yet to come up with a way that this “amateur video” site can make for an asset for a PR pract.

    Dustin

    Reply
  • 6. prclass  |  November 6, 2006 at 3:51 am

    I think that since utube is still in its early stages it is hard to see exactly where it could go. I think its impact on public relations efforts will eventually increase. Just like blogs and podcasting, which are fairly new tools for communication, I believe that any fresh trendy medium can be beneficial to public relations. The main objective is to reach the publics right? So I don’t think this medium should be under estimated or written off for public relations communicating. If Google had enough faith to buy utube I am sure that they have big ideas and plans in mind for where they want this technology to go and how they want it to expand. Tara is right, a lot of people still do not know what it is, I myself found out this summer. Who knows where utube can go? I say utube has the potential (in the future) to be very beneficial to PR.
    Nijah

    Reply
  • 7. prclass  |  November 6, 2006 at 7:45 pm

    youtube. com, is pretty much how I made it through the last two years of University. I was first guided to it to see some video of a guy dancing in his bedroom and I was hooked. Just to give you an example of how succesful it is as a communications tool, this year i vaguely mentioned a clip on youtube of one of my friends who decided it was a good idea to wear his birthday suit on the dancefloor at a bar in Port Elgin. Someone, who I had never met before attending Fanshawe, knew exactly what clip i was talking about. It’s amazing how easy it is to transmit a message to a mass audience of procrastinators like myself.

    Krista B

    Reply
  • 8. prclass  |  November 12, 2006 at 6:22 pm

    Although I definitely agree that sites such as Youtube are the reigning medium for youth audiences, I find it difficult to see how PR practitioners will be able to infiltrate such sites and have them remain popular. I think a primary reason as to why they appeal to the youth population is because sites such as Youtube offer free downloads/streaming of music videos, and television programs. I think that if advertisements find their way into this medium that one of two things will happen: either a) the youth will tune out the advertisements as they do now with tv and internet ads or b) such sites will decline in popularity. Seeing as, from my understanding, Youtube offers entertaining video clips and nothing really content-related, I’m not sure how advertising on a site such as this would work. Leave it up to someone in PR, I’m sure they’ll find a way.

    -Rose Perry

    Reply

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