Why Choose Podcasting for Public Relations?-Edited

October 30, 2006 at 4:43 pm 6 comments


Why Choose Podcasting for Public Relations?


Podcasting has begun to take on an entirely new face as the idea continues to grow and evolve. Originally used to communicate daily news stories, podcasts are now used for so much more. University lectures, sportscasts, as well as television shows have all been converted to podcast form in order to reach their publics. As this communication trend continues to catch on, how do podcasts help public relations practitioners effectively communicate with their publics?


I believe that there are pros and cons to podcasting. Podcasting can be beneficial to public relations practices and marketing campaigns if it is executed correctly. It is a fresh, new and very strong tool that can help you stand out against your competition. It may currently be the one tool that makes you special and sets you apart. At the same time, I believe that podcasts will quickly become the norm for public relations companies. Therefore, public relations agencies need to make sure to choose creative podcasting methods or topics to capture their audience, communicate their message, and keep their audiences coming back for more. Gaining even a small, faithful audience may soon help your company’s podcast gain popularity worldwide which in turn has the ability to draw attention and popularity to your company.


If talk is generated, and there is a buzz in the air, people will want to know about your company. This may be the reason a company chose to start podcasting in the first place. Extra positive exposure and discussion can never cause hindrance.


Podcasting seems very easy, but in public relations keeping your podcast current is very important. It takes a lot of effort and dedication. In the public relations field where information is constantly being communicated 24 hours a day, people have been conditioned to receive their information quickly. With blogs, email, instant messenger systems, cell phone text messaging, and the Internet, we are a generation that needs a constant flow of updated information. Keeping your podcasts current will help to develop a trusted emotional bond with your listening public. If there are slip ups, and inconsistent breaks in the flow of your information after you have developed an audience this can potentially encourage them to lose interest in your podcast. Negative effects on your company, its product or service, or its reputation may be a result. Podcasts must be sequentially listened to in order to derive value. If you are willing to put in consistent work and effort with an original angle and style to attract your publics, podcasting for public relations can yield positive outcomes.


Nijah Smith



Entry filed under: Uncategorized.

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6 Comments Add your own

  • 1. prclass  |  October 30, 2006 at 9:22 pm

    I have to admit that before this year I was oblivious to podcasts. I have always heard about them but didn’t really know what they had to offer. As Nijah stated in her blog, podcasts are available on any imaginable subject.
    The one field that casts seem to be lacking in, as mentioned by Terry Fallis when he visited our class, is Public Relation itself. Why are Public relations firms so slow to this greatly efficient and effective technology?


  • 2. Steph Harkin  |  October 31, 2006 at 12:11 am

    I’m the same with Dustin, did not know much about podcasts as well. I always hear people talking about them but never knew the purpose that they served. I agree with you about the podcasts being beneficial in PR. I as well believe that companies have to find effective methods in order to keep there audience wanting more.

    Steph H

  • 3. Jamie Gill  |  October 31, 2006 at 4:20 pm


    you make great points and you obviously did your research on podcasting. I did not know what podcasting was until I watched One Tree Hill. I agree Podcasting is very beneficial to the Pr Practioners and any Information Technology that has a huge reliance on Internet for its employment. Podcasting is good for those who want news readily available as it is happening and have access to the Internet.
    I strongly believe the Internet and Podcasting is a First World Westernized concept. I say this, because only those who have the wealth, resources and access can listen to podcasts, not the 3rd world countries who are starving just to get food, shelter and water.
    Overall, Podcasting makes the job of the PR or Communications Practitioner easier, however it is mostly a First World Concept and technological use.

    Jamie Gill

  • 4. prclass  |  November 5, 2006 at 7:40 pm

    In response to Dustin and Steph, do you think the adoption process has been slow for Podcasting in the PR profession simply because of credibility concerns?

  • 5. prclass  |  November 5, 2006 at 7:54 pm

    I would have to agree with Dustin. I had never heard of podcast before this year and although it seems to be very interesting… it seems to be a trend that is slow to be picked up on. I would have to argue that credibility may have something to do with it, but also that its not necessarily too well known possibly. In a class of approx. 50 PR students ruffly 2-4 listen and download podcasts? It just seems strange to me !! Maybe individuals are just headed to the new wave of technology… ‘second life’ ?


  • 6. dlgmedia  |  October 23, 2012 at 9:04 pm

    Reblogged this on My Blog.


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