Trends with Far Eastern Youth Culture

October 30, 2006 at 11:56 pm 5 comments

The trends that I focused on was Japanese Animation and how it effects America. 

Japanese animation which is also know as anime has become extremely important and influential not only in Japan but in America as well. Anime refers to any type of animation that is from Japan. Astro Boy was the first Japanese anime TV show that aired in America on NBC during the 1960s. It was only popular for a shirt period of time, but it gave Americans their first taste of anime. Overall anime has become highly marketable not only in Japan but as well the rest of the world.

The fan base in American is not large, however they are extremely devoted to anime. In the beginning it was hard for fans to get access to TV shows and films. They would have to go underground in order to view the anime TV shows and films. Fans in America are so devoted that they were able to view brand new anime even before the Japanese were able to. Anime is in America because of there devoted fans. In the past twenty years anime has become even more popular and demanding than ever before. With such hits including Sailor Moon and Pokemon, a younger generation are able to view anime on television and movies. Large American coroporations such as Disney and Dreamworks have invested there time and money in Japanese animation. Pokemon is an excellent example of anime success in America. It started off with a toy, then a video game, trading cards and now a TV show.

Japanese animation has become popular in America due to the success of dubbing. Dubbing as allowed peopleall over the world to have the chance to view anime films and TV shows. Shows such as Pokemon are dubbed so well that many viewers did not even know it was Japanese. Another example of dubbing is the popular anime TV series Sailor Moon. Due to the language barrier and culture differences the creators had to use dubbing for the American audience.

Due to the growing demand of anime, other countries such as America are wanting in on the success. With the help of foreign currency, Japan is able to produce more anime for the rest of the world. There is a downfall with bringing Japanese anime to America and that is it will lose its cultural appeal. There is much debate whether or not anime is Japanese animation or a style of animation. Regardless anime needs American money in order to be successful. Anime is no longer just for the devoted fans in America. Anime has become accessible in local video stores such as Blockbuster.

Working in Corporate Communications and Public Relations you must always be up to date on all the current trends. Anime is popular all over the world. Working in the anime field, you need to know what is hot and what is not when it comes to Japanese animation. Networking is important  when it comes to working in the international arena. Anime is successful in certain countries because it is fresh and different. As a PR practitioner working in this field, you must have a strong relationship with American companies such as Dreamworks, Pixar and Disney. A problem that Japanese anime has in America is the fact that not everyone knows what it is. Many Americans are still left in the dark about the creativity and beauty that lies in the animation. A PR practitioner must be able to make the Japanese anime marketable.

Overall, I found my topic rather interesting. I knew absolutely nothing on Japanese anime and at first found it difficult to find proper information. However in the end I was able to locate some interesting information on anime. I was also suprised of the fan base especially in America. Japanese animation is unlike anything we have seen in North America and Europe.

Steph Harkin

Some of the sources that I used;

http://en.wikipedia.org (Just type in Japanese animation or anime)

www.ex.org/3.3/14-column_riap.html “American Anime: Blend or Bastardization”

Newitz, Annalee (1995). Magical Girls and Atomic Bomb Sperm: Japanese Animation in America. Film Quarterly, Vol 49, No 1 pp2-15.

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5 Comments Add your own

  • 1. Nick Iszakovits  |  November 2, 2006 at 12:57 am

    I am absolutely fascinated with Japanese youth culture. The appeal for me lies in the polarization of themes between youthful innocence and adult-oriented content that seem to be ever present in Japanese films, music and television shows. No doubt through your research in to the topic of anime you discovered that the Japanese seem to have an obsession with tales of schoolgirls, perverse sex and ultra-violence. There is an unexpectedly dark undercurrent to the majority of Japanese films and anime that I have seen, and it speaks volumes about the tension that must underlie a country so concerned with ritual and propriety.

    Reply
  • 2. Caitlin Yearwood  |  November 7, 2006 at 8:50 pm

    I know nothing about Japanese youth culture or anima or anything like that!! All I remember is that my younger cousins just loved Sailor Moon and I remember how popular it was and same with Pokemon, so I guess the creators of it are doing something right and it would definitely be a good field to get into for PR practitioners because it’s so big and seems to be growing.

    Reply
  • 3. prclass  |  November 7, 2006 at 10:04 pm

    From Dana…

    Centres of western cultural influence have been moving east over the past century: Paris, London, New York, the west coast including L.A., Hollywood, Seattle, Vancouver. If the pattern continues (and I think it is) then Japan, Korea, China, and India will be centres of cultural influence in this century.

    Bollywood apparently produces more films per year than Hollywood. The vast population of China and its recent forays into television programming suggest potential cultural influence. Electronic innovations have been moving from east to west for decades. Movie plots have been ‘borrowed’ from the east for Hollywood adaption (i.e. The Ring). Eastern fashion, electronics, anime, interior design, videogames, film are all influencing North America.

    Just in a general trend watching sense, we should be paying attention. From a public relations view the democratization and business development in China alone will provide many communications roles for western companies set to do business there.

    Dana

    Reply
  • 4. Seduction and Hypnosis  |  July 29, 2007 at 12:18 pm

    Thanks for the article. A really interesting read. Keep in touch.

    Reply
  • 5. Sammii  |  December 1, 2010 at 3:08 am

    I think it’s very cool that PR practitioners even have to be up to date with things such as Japanese animation. It gives me something to look forward to actually! I am actually one of those anime fans you referred to in your posts though not as extreme as some go. I absolutely LOVE Japanese anime. Public Relations is also in my major so to find out that Japanese Animation is or should actually be counted as something very important to pr practitioners to pay attention to means a lot to and for me. I also want to compliment you on having such an open mind about this subject! I’m glad you found it interesting.

    Reply

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