Online Social Networking Will Likely Not Replace Traditional Methods

October 29, 2006 at 10:16 pm 2 comments

Initially my assignment was supposed to focus on myspace and its influence on the world of public relations. However, after my initial research, it was clear that there are other social networking sites which have been far more influential to the business world than myspace.

 While myspace is a great online social networking site with a casual atmosphere, I find that primarily its users consist of those within the music biz which isn’t very helpful to professionals amongst other industries.

My research revealed that there are various online social networking sites specifically for professionals such as Linkedin & Tribe which allow business professionals to network online, apply for jobs (prior to their release to the general public), and expand one’s contact list.  Furthermore, there are certain online social networking business sites that pertain to specific industries and/or age groups.

While the business world feels that online social networking sites are definitely a new trend primarily being driven by the Millenials (those born within the technologically advanced era – late 80s- early 90s), professionals doubt that this trend will surpass traditional methods of in person meet and greets because of its impersonal nature.

Despite this, it is still being stressed that companies and CEOs are aware of these new developments, and that they should as well begin to utilitize such methods as online social networking sites will allow them to tap into the potential technologically advanced employee market.

– Rose Perry

Feel free to check out two of the most popular online business social networking sites:

Here is a list of the various types of online social networking sites available:

Lastly, here is a definition (Wikipedia) of online social networking sites:


Entry filed under: Uncategorized.

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2 Comments Add your own

  • 1. Joseph Thornley  |  October 30, 2006 at 3:34 am

    Hi Rose,

    I agree with you main point that we still need and want face to face contact with people.

    However, when discussing the online networking tools, you left out the best online social networking tool of all — blogs.

    Things like linkedin have earned a reputation as the electronic equivalent of the business card collection. And let’s not kid ourselves, that’s the lowest common denominator of networking – the equivalent of the politician kissing the baby.

    But a blog let’s the writer share his or her thoughts at length. And this enables others to get a much better sense of the person writing. Based on this, they can enter into meaningful exchanges of ideas (just like this one). And when I enter into conversation with someone, I’m developing a real relationship.

    More meaningful relations = effective networking.

    So, while we may all want to meet the people behind the words and ideas, blogs are a great way to develop a much better sense of who we want to meet.

  • 2. prclass  |  November 12, 2006 at 6:10 pm

    Hi there Joseph,
    While I appreciate your suggestion, including information about blogs was not a part of my assignment.


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