PR Resources on the Internet

October 28, 2006 at 2:54 pm 6 comments

In recent years there has been an increased trend in the communications industry to become more professional.  With this professionalism movement the internet has become an increasingly important resource tool, playing a prominent role in strategic PR. 

The internet is being used as an evaluation and research tool which presents many challenges for practitioners.  Users must determine the quality of information received from the internet because PR relies on valid and reliable information. 

Literature suggests that the speed and ease of using the internet has caused practitioners to forget the importance of the information’s credibility.  Practitioners need to slow down and look for timeliness of the information, credibility of the source, the author’s motive and the owners of the information. 

Issues surrounding credibility have created a ripple through industries.  This ripple has caused entrepreneurs and software designers to develop programs to screen for credibility.  The credibility screening software will work in affiliation with search engines and is anticipated to hit shelves within the next two years.   

The internet is and will remain an excellent resource for PR practitioners because it opens up new communications channels for PR, recently, podcasts, blogs, and Second Life.  It is crucial for PR to be there, while keeping credibility of information as a top priority. 

Through my research I found several interesting and informative sources.  Here are my favorites.. Check them out!!

Jess D.

1. Online Public Relations

This website links PR practitioners to hundreds of other websites including PR books, interviews, essays, statistics and much more. 

2. The New PR/Wiki

This is an online repository of relevant information about the PR practice is changing.  This site is addictive because of all the information available. 

3. Gaschen, D.  (2001). Websites you Need to Know About.  Public Relations Tactics, 8(5), 21.  Retrieved October 3, 2006, from ABI/Inform Global database. 

If you can get your hands on this article it is quite valuable because the author conducted a survey of PR practitioners and results show the best websites for PR practitioners use. 


Entry filed under: Uncategorized.

Graduate Programs in Communications and PR – The Ontario Edition! Online Social Networking Will Likely Not Replace Traditional Methods

6 Comments Add your own

  • 1. prclass  |  October 28, 2006 at 4:26 pm

    Wow Jess. The NewPR wiki is loaded with information. Thanks for letting the class know about it.

    I don’t know if anyone in the class has come across this yet but a PR firm called Crayon launched in Second Life last week. (Second Life is the member based virtual world we discussed in class briefly). I think Otte will show you the site or tell you more about it in class. The Second Life Crayon offices look really neat and the concept of having a real business in a virtual space is very sci-fi.


  • 2. prclass  |  October 29, 2006 at 11:07 pm

    i think we as students have all been frustrated with the abundance of information on the web but the lack of credible sources when writing a paper or doing a presentation. this new software that you mention sounds very creative and i can only assume that Google will buy it up for a billion or so.

    great blog jess.

    – dustin

  • 3. prclass  |  October 30, 2006 at 3:05 pm

    I think the Internet is one of those bittersweet experiences that the world can offer. At first it seems like it’s this fantastic tool that allows you to access an abundant amount of information at your finger tips, in a few seconds. It’s efficient and allows people to access information without having to leave their house. However, anyone can upload information on the net and a lot of the times it is inaccurate, and this is a huge pet peeve of mine. Sites are able to disguise themselves as credable academic resources, but in turn it could actually be a site developed by a teenager with a lot of free time on their hands. I agree that PR practitioners should embrace technology like the Internet, but have to be extremely careful where they are choosing to take information from.

  • 4. Constantin Basturea  |  October 31, 2006 at 4:35 am

    Glad to hear you like the NewPR Wiki! 🙂 If you want to contribute, please drop me an e-mail and I’ll send you the edit password.

  • 5. Jamie Gill  |  October 31, 2006 at 4:27 pm

    Jessica Doan,

    I want to start off by saying great points on your blog. I 100% agree with you with internet sources and not knowing how credible or accurate the sources are. This does present challenges for people in PR and Communications because as we have experienced in Internet class and just research for Dana’s assignments, we always need to ask the credibility of the source. Who the source is, does the source have a motive to deceive, etc…
    I try to stay away from Internet sites, and rely mostly on Academic Journal articles, of a Scholarly nature. However, for some topics, I know there was a huge reliance on internet sources, because that was the only real information available.

    Good Job on your research Jess Doan.
    Jamie Gill

  • 6. Cheryl Calic  |  October 31, 2006 at 4:28 pm

    My post is the one above Jamie Gill’s. I am sorry I forgot my name!!!


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